An individual who likes to talk and laugh about daily events and activities. Someone who appreciates the simple things in life and the inherent beauty in farming and what it has to offer. Someone with values and an understanding of the work involved in the pursuit of an agricultural lifestyle.

A very important aspect for communication is an individual who is willing to be socially aware. Agreement on all topics is not necessary but an intellectually stimulating conversation is a plus. Cultural and social awareness helps in the understanding of why farmer's do what they do...absence of this awareness leads to futility. A sociable person would be great as I do four farmers markets a week in the summer and interacting with people really helps create the bond between farmer and consumer.